The Fashion Effect is a nonprofit organization dedicated to uplifting emerging designers, creatives, and youth by expanding access to fashion education, industry experiences, and community-centered events. Founded with the belief that fashion should be an accessible pathway, not an exclusive club. The Fashion Effect creates opportunities for individuals from all backgrounds to learn, grow, and showcase their talents.
Through innovative programming, workshops, and collaborative creative events, The Fashion Effect brings together designers, models, photographers, stylists, and performers to build a supportive, inclusive fashion community. Our work spotlights new voices in fashion, supports creative entrepreneurship, and provides platforms for underrepresented talent to shine.
Beyond event production, The Fashion Effect builds year-round initiatives focused on fashion education, workforce development, mentorship, and community outreach. We help emerging designers understand the business of fashion, support young creatives exploring career possibilities, and strengthen the creative economy through collaboration and skill-building.
As we grow, The Fashion Effect aims to expand its programs, offer scholarships, develop internship pipelines, create designer resource labs, and establish Iowa as a vibrant and inclusive center for fashion innovation. Our vision is to empower the next generation of trailblazers while transforming creativity into opportunity—one designer, one show, and one community at a time.

Our Team.

JAYNA LIDAN
FOUNDER

DANI KASNER
EXECUTIVE CREATIVE DIRECTOR

AMBER STEVENS
SECRETARY

AYLA ESPERANZA
TREASURER

GABRIELA CASTILLO
Public Relations & Board Interim

Kierra Harrison
Head of Content Creation

Trinity LaKose
Lead Photographer

Laura Kinnard
Lead Marketer

Courtney Wells
Graphic Designer

Jude Zawadi
Social Media Manager

Anna Winter
Social Media Assistant

Grace Robertson
Producer
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Destiny Philpot
Model Coordinator

Tyanna Whitaker
Designer Coordinator

Naomi Basaenz
Backstage Manager